I design for people who take dressing up as a wonderful opportunity. Fashion and design doesn´t have to be serious, even though I take my work seriously.
My name is Oona Ritari, and I´m the founder and designer of the label Mioona. I have a background in professional dancing. Being a dance teacher has helped me understand human body and movement, on heels or without. I have also worked as a hair stylist for the past 15 years in salon, fashion shows and in TV shows (Project runway, Dancing with the stars, etc). The story of Mioona began in 2014, and I graduated from the design department at Wetterhoff Hamk UAS with a major in footwear in 2016.
Mioona is also collaborating with companies and craftsmen in East Africa developing materials from renewable natural resources. Nile Perch leather is produced in Uganda.
My mission is to create things which are of fine quality, bold, joyful and comfortable to wear.